Grace Rizza: Pioneering Growth for Columbus Dental Practices


Grace Rizza is dedicated to helping dental practices in Columbus achieve substantial growth by implementing ethical and highly effective marketing strategies. Her career began as a Marketing Director for a multi-location dental group, where she significantly boosted new patient acquisition by over 300% in just three months—without any additional marketing spend. This early success fueled her deep passion for dental marketing, leading her to develop targeted strategies that help dentists grow their practices effectively.
In 2009, Grace founded Identity Dental Marketing with a vision to create tailored marketing plans that provide measurable results for dental professionals. Grace’s engaging presentations have made her a sought-after speaker at major dental conferences like the Greater Columbus Dental Meeting, Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.
Her expertise has earned her national recognition, including membership on the ADA’s 2016 Dental Marketing Expert Panel and features in respected industry publications such as Practice Booster’s Insurance Solutions Newsletter. Grace’s approach encompasses every aspect of dental marketing, from SEO and website design to patient communication, staff training, and local outreach campaigns—all crafted to help Columbus dental practices flourish.
Grace also hosts Dentistry’s Growing with Grace, a podcast and Facebook group where she shares insights on navigating the ever-changing landscape of dental marketing. Her strategies have empowered numerous practices to improve profitability and develop a lasting presence in their communities.
For dentists in Columbus looking to grow their patient base and improve practice performance, Grace Rizza and Identity Dental Marketing offer personalized marketing solutions that achieve tangible, long-term results. Contact us today to learn how we can elevate your practice.
The Identity Dental Marketing Team
Our Experts Are the Key to Your Success
At Identity Dental Marketing of Columbus, our diverse team works together to create powerful, tailored marketing campaigns that drive results for dental practices.
Creative Content Development
Our writers produce high-quality, SEO-optimized content designed to connect with potential patients and improve search engine rankings, ensuring that Columbus residents find your practice when they search for dental care.
Innovative Design and Branding
Our design team crafts visually appealing websites and marketing materials that leave a lasting impression while maintaining a user-friendly, professional experience for your practice’s website visitors.
Web Development for Seamless User Experience
Our developers specialize in creating responsive, fast-loading websites optimized for performance, ensuring a smooth and satisfying user experience across all devices.
Strategic Marketing Experts
We focus on understanding local market trends, patient behaviors, and competition to craft data-driven strategies that attract and retain more patients for your Columbus dental practice.
SEO Specialists Focused on Results
Our SEO team works to improve your website’s search engine ranking, ensuring your practice appears at the top of local searches and brings in more targeted traffic that converts to patients.
Paid Advertising Professionals
We develop highly focused paid ad campaigns to maximize your return on investment, helping your practice stand out in Columbus’s competitive dental landscape.
Practice Growth Consultants
Our growth consultants offer personalized strategies to align your marketing efforts with your long-term business goals, helping your practice achieve sustainable success.
At Identity Dental Marketing of Columbus, we bring together creativity, technical expertise, and strategic insights to empower your dental practice to thrive in today’s fast-paced digital environment.